Category Archives: Business

Business Networking Through Social Media

Image courtesy of Google Images

In this technological era in which we live, the ability to ‘friend’ someone in business, is literally at one’s fingertips. Smart phones such as the Blackberry and Apple iPhones are making internet access remarkably easily and speedy. Many young women striving to break male stereotypes in the business world, can now network and promote their businesses and careers from their mobiles, while walking the dog or cooking dinner. “MySpace is a vital avenue for marketing my music because it has a networking feature to enter my industry, which allows me to connect with others in it,” says Jackie Kwenda, a 28 year old songwriter and vocalist for 2 bands; ‘The Proud Marys’ and ‘The Swingsetters’. In my quest to find out more about how social media sites – and as mobisites – benefit young, career orientated, black South African women in their career outlooks, I spoke to 3 driven ladies.

Masithokoze Moyo (Business-woman)

Masithokoze Moyo is in her early thirties and is a pilot and Executive Director for Alpine Aviation, a skills development specialist and the Founder of the Masithokoze Abatakale Foundation Southern Africa. Using her Apple iPhone 4, she browses online. “I am a serial networker and skills development activist who belongs to over 35 networks of professional business development platforms. Being part of social media sites was a strategic move for me because they allow me to engage with people I would otherwise not have met, who require my service or who could possess viable business leads for me. I have been assisted by many individuals throughout my career and as such, I too can offer contacts for emerging business people. Through social media sites I have expanded my existing contact base and now have access to a variety of service providers should I need them. Building mutually supportive relationships is key for the growth of any business and social media technologies are helping us along.” Read the rest of this entry »

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Posted by on May 16, 2011 in Business


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Race for Good Tips

Every other student in Cape Town is a waitron. The job demand, among other things; efficiency, thinking on your feet, dexterity, hygiene and the ability to fake a world class smile in under 0.2 seconds flat. The hours are long since you’re on your feet throughout a shift. With these challenges at hand, facing racial prejudice on the job is about as fun as having chicken pox in summer. When I started waiting tables I was naive enough believe that hard-working waiters were tipped what they deserved. Not so. Specific areas, I was cautioned, would either not employ black waiters, or if they did, their patrons showed greater appreciation for white waiters instead, by tipping them accordingly or exceedingly. My flowery notion shriveled to dust when I noticed how almost all non-white waiters struggled with the Afrikaans language when confronted by Afrikaans patrons.

As I better understood the language it occurred to me that often, patrons spoke Afrikaans to annoy one and claim bad service and thus justify under-tipping after a meal. Why should I, a black person, OBVIOUSLY not of Afrikaans background, be expected to speak Afrikaans. That often perplexed me because you don’t hear black people addressing white South Africans in isiXhosa or isiZulu because we know it is not a language of their culture. Let me hasten to add that I did not speak any of the 11 official languages, having been raised in another country. How awkward and upsetting, it would be if a waitress of Xhosa origin addressed a white couple in isiXhosa, offering to take a drinks order and rambling the specials to them in her mother tongue. “Ja, jy is reg” (i.e. “yah, you are right”) I hear you muttering guiltily under your breathe.

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Posted by on March 10, 2011 in Business